What is the value of Social Media to your business?

19th September 2016

Marketers constantly use social media content to navigate consumers to their businesses services. However, the vast amount of media content falls on deaf ears which often leaves us asking the question: how can we truly use social media to our advantage? At Kingsford we internally debate on the value of return in using social media… A digital marketing and PR strategist Lee Odden provides invaluable advice on how you should be using social media to increase your brand awareness and create new revenue streams. Although this account is taken from an American perspective it is potent for businessmen throughout the UK.     What do you need to do? The key to maximising your social media for your businesses benefit […]

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Should the New Apple Watch be a Tax Deductible Expense?

13th September 2016

Last week, alongside the iPhone 7, Apple introduced the hotly anticipated Apple Watch 2. New features like Waterproofing, longer battery life and a 50% faster chip means the Apple Watch is more geared up for business (or the swimming pool) than ever. Wouldn’t it be great if we could sign off this device as a tax deductible expense? A blend between business function and personal entertainment means things aren’t entirely clear cut. Here we explore two options. iPhones/iPads as Taxable Expenses HMRC grant that both iPads and iPhones are fully tax deductible business expenses because they are (PDAs) – palm top computers or hand-held devices that function as a personal information manager. HMRC do not specify what PDAs are subject […]

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Co-working Visa: Kingsford Goes Global

1st September 2016

Imagine if, for the price of one small membership fee, you could have access to a Global network of co-working spaces… well that is exactly what you now can do as a member of the Kingsford Business Club! As of today Kingsford is taking part in the coworking visa programme! Here’s a bit of info on the programme, and why we’re so excited about it. What is the co-working Visa? It is a global network of coworking spaces that allows active members of one space to use other coworking spaces around the world for free for a set number of days (usually three). As part of the Kingsford Business Club, our members can work at over 450 coworking spaces, across […]

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Turing Festival 2016: Kingsford’s Highlights

23rd August 2016

Last week, the brightest and best of the UK’s digital tech scene descended on Edinburgh for the Turing Festival. Across two days, over 450 guests came to listen to headline speakers give talks on the festival’s two themes; “Product/People” and “Full Stack Marketing”. Kingsford’s marketing team Scott and Oli volunteered at the festival and managed to catch a few talks in the process. Here are a few of their highlights. Pete Herlihy “Why No-One Should Ever See Your Best Work” Thousands of people interact with Pete Herlihy’s work every day, and yet most don’t even notice. He works for the Government Digital Service, one of the youngest departments in the civil service, and the one tasked with leading the digital transformation […]

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Rotisserie Chicken, David Bowie, Waterproof Clothing and Theme Parks: How Facebook knows more about you than you do.

4th August 2016

We’ve been looking into new platforms recently to promote Kingsford Office and found some interesting features of Facebook in the process. Online advertising is big business. Recently the IAB reported that UK Online Adspend reached £8.8 billion last year – showing no signs of slowing on a seven year streak. One rising behemoth of the online advertising world is Facebook. Things have certainly changed over seven years. “Nudge” your memory. In 2009 as a Facebook user you’d find a newsfeed covered with little more than your friends photos, status updates and Farmville requests. However in 2016, as a Facebook user you’ll find yourself browsing one of the largest advertising mediums on the internet. Faced with a newsfeed covered in your […]

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Win a £50 Amazon Gift Voucher! Website Launch Competition.

2nd August 2016

Attention all freelancers, entrepreneurs, creatives, and homeworkers. To celebrate the launch of our new website www.kingsfordoffice.com we are giving away a £50 Amazon gift voucher! To be in with a chance of winning follow the steps below… If you’re on Twitter… Follow @KingsfordClub. Retweet our competition tweet. #Competition Celebrate our new site launch: Win a £50 Amazon voucher! Follow & RT to enter https://t.co/yDl9LysxqZ pic.twitter.com/Rt5QlNegh6 — Kingsford Office (@KingsfordClub) August 2, 2016   If you’re on Facebook… Like our Facebook page. Share our competition post.   If you’re on LinkedIn… Follow us on LinkedIn Share our competition post. That’s all you have to do, and you will be in the running to win a £50 Amazon Voucher. If you are on […]

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The Hard Work Delusion

14th July 2016

The amount of businesspeople who think that ‘I worked hard and I made it’ means ‘you will make it if you work hard too’ is astounding. Go to sleep & remember to #dreambig as ALL of my millionaire students & I started out with very little, work hard & you can be next! — Timothy Sykes (@timothysykes) July 14, 2016 You see it all the time in articles, blogs, and interviews – wealthy businesspeople claiming that the reason they have so much money is their work ethic, whilst ignoring the role that natural talent, opportunity, and blind luck inevitably played in their success. A millionaire telling you to work as hard as they did in order to become successful is like […]

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Six Business People you Should Definitely be Following on Twitter

5th July 2016

Here are six businesspeople that we think are worth following on Twitter… 1. Gary Vaynerchuk @GaryVee Tweets: 143K, Followers: 1.29M After leaving college, Gary Vaynerchuk took over his family wine business and grew it from a $3m to a $60m company in under 5 years. Now he runs VaynerMedia, a highly successful digital marketing agency based in New York and is also a prolific investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, and Uber. As well as using his twitter to share the mountains of great content he and his team at VaynerMedia create (including his two highly popular YouTube shows; The #AskGaryVee Show, and DailyVee), Vaynerchuk makes a remarkable effort to engage individually with his followers, answering […]

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Six Business Accounts you Should Definitely be Following on Twitter

Here are a six twitter accounts from the world of business, finance, and entrepreneurship, that we think you should definitely be following on twitter…   1. Bloomberg @Business Tweets: 156K, Followers: 3.24M With the twitter handle @business, Bloomberg seems like the most obvious place to start this list. The self-appointed ‘first word in business news’, Bloomberg is a must-follow. With a global outlook and articles on business, economics, and politics, if there is something worth knowing about business or current affairs, you will find it on Bloomberg. Britain's business confidence has fallen "off a cliff" since #Brexit vote https://t.co/wsT96BxbIj pic.twitter.com/QTESXQbTDG — Bloomberg (@business) July 5, 2016   2. BBC Business @BBCBusiness Tweets: 80.2K, Followers: 1.79M This pick is a no-brainer […]

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Staying Healthy in the Office: a Morning With Our Property Manager

28th June 2016

Here at Kingsford business club we think that health and fitness is very important. We firmly believe that if our members are fit and healthy, they are more likely to be productive, successful, and happy. For this reason we try to contribute to their health and wellbeing as much as we can. Nobody epitomises our commitment to health more than out Property Manager, Rebecca. A self-proclaimed health nut, Rebecca is a keen runner and can rarely be seen without her trusty protein shaker. With a full-time job at Kingsford, how does Rebecca keep up her healthy lifestyle? We took a peek into her morning routine to find out. Rebecca starts the day with a healthy breakfast. As she is usually the first […]

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