What is the value of Social Media to your business?

Marketers constantly use social media content to navigate consumers to their businesses services. However, the vast amount of media content falls on deaf ears which often leaves us asking the question: how can we truly use social media to our advantage?

At Kingsford we internally debate on the value of return in using social media…

A digital marketing and PR strategist Lee Odden provides invaluable advice on how you should be using social media to increase your brand awareness and create new revenue streams. Although this account is taken from an American perspective it is potent for businessmen throughout the UK.

 
lee-odden-social-media-rockstar-2016-1

 

What do you need to do?

The key to maximising your social media for your businesses benefit is to partner with social influencers, famous and niche, since it creates great exposure for those who participate.

Here are a few statistics to reinforce Odden’s advice:

 

  • $9.60 earned media value for every dollar spent is what a Burst Media study reported about working with influencers.
  • 82% of customers were highly likely to follow recommendations from social influencers about products or services according to a study by the Wharton School.
  • Programs including influencers experiences a 10x increase in conversion rates according to a study rate by Content Marketing Institute.
  • A 37% higher attention rate with customers acquired through social influencer programs was reported in McKinsey study.

 

Social media influencers to target

Odden shares several examples of social media influencers that could offer assistance in increasing your brand awareness through posting content on their website.

Social media influencing has been introduced by Pandora MOA with their #becharming campaign and Minnetonka Mocasin through their #Minnetonka initiative. The aforementioned companies establish a platform on their websites where other businesses can share their content and promote its brand.

The key lesson to learn is that social media influencers extend beyond Facebook, Twitter and Instagram. There are thousands of companies at your disposal which will develop your businesses profile.

If you want to build your businesses database of social influencers I would recommend taking a look at DOM marketing.

http://dommarketing.co.uk/influencer-marketing/?gclid=CKfx6Y7sk88CFXYz0wod6rsOfA

 

   

 

   

 

   

 

Should the New Apple Watch be a Tax Deductible Expense?

Last week, alongside the iPhone 7, Apple introduced the hotly anticipated Apple Watch 2. New features like Waterproofing, longer battery life and a 50% faster chip means the Apple Watch is more geared up for business (or the swimming pool) than ever.

Wouldn’t it be great if we could sign off this device as a tax deductible expense? A blend between business function and personal entertainment means things aren’t entirely clear cut.

Here we explore two options.

iPhones/iPads as Taxable Expenses

HMRC grant that both iPads and iPhones are fully tax deductible business expenses because they are (PDAs) – palm top computers or hand-held devices that function as a personal information manager.

HMRC do not specify what PDAs are subject to their regulations but the Apple Watch has features which are similar to that of an iPhone or iPad (PDAs). Some of these features include calendar alerts for business appointments, business related texts, business calls, work email and social media for your business. Therefore, HMRC guidelines would appear to categorise the Apple Watch as a Tax Deductible Expense.

Two approaches for making your apple watch tax deductible:

 

  • Partly Tax Deductible approach – A reasonable approach would be to deduct the retail price of the cheapest model and disallow anything above and beyond that. For example, if a business person was to buy an Apple Watch for £599 the reasonable approach would be to disallow the difference between that and the Sports Watch (Apple Watches cheapest version).

 

  • Fully Deductible approach – An argument could be put forward that the appearance of the Apple Watch needs to be in line with other devices and your appearance at work. The Apple Watch priced at £599 may be the only suitable watch for your business (IFAs, Lawyers, Accountants etc) and therefore the full cost of the watch is allowable as a tax deductible expense.

 

In summary, it would seem sensible to believe that your Apple Watch should at least be partly tax deductible due to the fact that mobile phones and iPads are currently tax deductible.

However, currently HMRC has not taken a tax deductible standpoint on the Apple Watch and there have been no suggestions that they intend to.

Our discussion is purely speculative. We would always advise seeking professional advice before making any financial decisions.

Co-working Visa: Kingsford Goes Global

Imagine if, for the price of one small membership fee, you could have access to a Global network of co-working spaces… well that is exactly what you now can do as a member of the Kingsford Business Club! As of today Kingsford is taking part in the coworking visa programme! Here’s a bit of info on the programme, and why we’re so excited about it.

What is the co-working Visa?

It is a global network of coworking spaces that allows active members of one space to use other coworking spaces around the world for free for a set number of days (usually three). As part of the Kingsford Business Club, our members can work at over 450 coworking spaces, across 6 continents, for up to three days at a time, for absolutely nothing. Perfect for the entrepreneurial adventurer.

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Why are we joining the co-working Visa?

At Kingsford we look for any opportunity to give our members more value. What a great opportunity the coworking visa presents to do this. Now, instead of having access to one coworking space, our members have access to over 450! What’s more, we love the coworking visa as it exemplifies the spirit of coworking; it’s flexible, innovative, and community-driven. We can’t wait to create links with interesting and exciting coworking spaces across the globe and welcome their members into our space. We hope our members will take advantage of this opportunity to network with people from across the globe, who knows what opportunities and partnerships might come as a result.

manmountain

How to use your Visa

If you are travelling somewhere and want a place to work, you can search coworking spaces by location on this map or on this list. Once you have chosen the space(s) you would like to visit, check their individual terms on the list. Most spaces ask that you contact them in advance to ensure they have space, many also ask for proof of your membership at a cooperating space – which we will be happy to provide if you let us know in advance. The majority of spaces let you work for up to three days, but it is worth checking individual spaces terms to make sure this is the case.

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We’re excited for our members to make the most of this opportunity – go out and travel the world! (And don’t forget to take pictures).

Turing Festival 2016: Kingsford’s Highlights

Last week, the brightest and best of the UK’s digital tech scene descended on Edinburgh for the Turing Festival. Across two days, over 450 guests came to listen to headline speakers give talks on the festival’s two themes; “Product/People” and “Full Stack Marketing”. Kingsford’s marketing team Scott and Oli volunteered at the festival and managed to catch a few talks in the process. Here are a few of their highlights.

Pete Herlihy “Why No-One Should Ever See Your Best Work”

Thousands of people interact with Pete Herlihy’s work every day, and yet most don’t even notice. He works for the Government Digital Service, one of the youngest departments in the civil service, and the one tasked with leading the digital transformation of the UK government. Herlihy is partly responsible for the website www.gov.uk which helps people carry out tasks such as applying for benefits, passports and pensions online. The underlying aim of his work is to make people’s interaction with the government as quick and painless as possible. In his energetic talk, Herlihy – dressed in Hawaiian shirt and shorts – explained how he goes about doing this. The main take-away is that “the best user experience is often no interaction at all”. This is to say that if you can bring value to your customers without them having to lift a finger, then that’s what you should aim for.

Courtney Seiter “No Office Required: Building a Strong Culture as a Remote Team”

Courtney Seiter works at Buffer, a social media management platform. At Turing Festival she gave a really thought-provoking talk on how Buffer creates a strong company culture, a task made both more difficult and more important by the fact that it is an office-less company whose staff all work remotely. Seiter’s talk was energetic and engaging, she gave real insight into benefits of a global remote team, and the challenges of creating cohesion between colleagues who are rarely in the same room (or indeed country). At the forefront of Buffer’s cohesion, Seiter explained, is the set of 10 values that guide everything they do. The values are are designed to encourage clear communication, personal development, and mutual trust. You can read about them in full here. As well as giving a real insight into the working life of a modern software company, Seiter’s talk made us really want to become remote workers!

Samantha Noble “Paid Media: It’s Not All About the Endgame”

Samantha Noble’s talk on the second day was a festival highlight for us; it completely reframed the way we look at paid media. Way too much attention, she argued, is devoted by marketers to getting the customer to actually buy a product, despite the fact that this is only one of many steps in the customer journey. Almost all keywords, adverts, and efforts are geared towards making a sale, and barely any are devoted to making customers aware of and familiar with your brand, making them consider buying from you as opposed to your competitors, creating brand loyalty, and ultimately getting them to recommend you to others. Nobles’s talk was not only assured and insightful, but it was packed with actionable strategies for the audience to take away. To drive awareness, Noble recommended using highly visible ads with low click-through rate such as on YouTube and Skype. For consideration, she suggested using ad features such as reviews and discount codes. And to gain preference over competitors she suggested bidding on competitor’s names using Gmail ads. Overall, this was one of the best talks of the weekend. Not only did it tell us where we are going wrong with our paid media, but also told us how to fix it – now that’s value!

Wil Reynolds “The Human Ranking Algorithm: The People Behind the Queries”

Wil Reynolds is one of the most respected voices in SEO, at Turing he gave a compelling talk on why ranking for keywords is not the most important part of digital marketing. Search, Reynolds boldly states at the beginning of his talk, is not linear. When you are booking a holiday you don’t search ‘book a holiday’ and then book a holiday. You search for locations, weather, exchange rates and lots more beforehand. Why then, asks Reynolds, don’t marketers target those angles and bring people to their sites before the customer actually searches for the product. As Reynolds puts it, a marketer needs to think about ‘the query before the query’. It was a really motivating experience to see someone so technically skilled in SEO that he could ignore the technicalities of keywords and optimisation and think about the bigger picture. SEO is such an abstract concept, it was refreshing to be reminded that at the end of the day we’re marketing to people, not search engines. Full of energy and humour, Reynolds’ talk was fantastic, another festival highlight.

Rand Fishkin, “The Worst Advice Maketing Ever Gave Content”

Rand Fishkin is a master of content creation, Moz, his SaaS marketing analytics company started as an SEO blog, and his 12 years in the industry has given him more than a few insights. Fishkin’s second talk of the conference was (as always) full of energy and enthusiasm. Along with a five-minute digression on how to cook a perfect steak, Fishkin gave huge insight into the ROI of content creation, and how it’s done properly. Our job as content creators, advises Fishkin, is not to make good content, but to make content that achieves our organisation’s goals. It is a long-term strategy, but one that can really pay off if done properly. The best way to sell things, he argues, is not to sell anything at all, but to give your audience relevant content that builds up trust and leverage to the point that they want to buy from you. Fishkin’s talk was a great way to round off the content, a fitting end to a great couple of days.

Rotisserie Chicken, David Bowie, Waterproof Clothing and Theme Parks: How Facebook knows more about you than you do.

We’ve been looking into new platforms recently to promote Kingsford Office and found some interesting features of Facebook in the process.

Online advertising is big business. Recently the IAB reported that UK Online Adspend reached £8.8 billion last year – showing no signs of slowing on a seven year streak. One rising behemoth of the online advertising world is Facebook.

Things have certainly changed over seven years.

“Nudge” your memory. In 2009 as a Facebook user you’d find a newsfeed covered with little more than your friends photos, status updates and Farmville requests.

However in 2016, as a Facebook user you’ll find yourself browsing one of the largest advertising mediums on the internet. Faced with a newsfeed covered in your friend’s photos and status updates as usual but now interspersed with sponsored posts, sponsored video and the trenches lined with ads. Farmville, R.I.P.

This shift has arguably degraded the quality of content on Facebook, and perhaps has encouraged users to engage less with the platform. Yet regardless, AD revenues have continued to grow. So what makes this platform so attractive to the world’s brands, small and large?

“you might find out things about yourself you didn’t even know”

The answer is that Facebook knows you better than any brand could. Take, years of devoted usage, the fact it’s never out of your pocket/bag, geo-tagged photos, page likes and personal information like your gender/age/job title. Throw in a tracking cookie that’s estimated to exist on more than 13 million websites and you’ve got a heap of incredibly rich user data, ready for brands to target you with.

It’s a little daunting but unless you’re thinking of giving up Facebook altogether soon it’s unlikely you’ll be able to escape it’s advertising power. So the bright side?

(This is where the Rotisserie Chicken comes in)

You can actually see some of what profile Facebook is giving to brands about you. When you look, you might find out things about yourself you didn’t even know.

Step by step:

  1. From your desktop/laptop, at the top right of the page click on the downwards arrow.
  2. At the bottom of the menu that appears click on “Settings”Settings Facebook

3. On the left hand side menu you see click “Adverts”

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4. On the middle of the page, find the section labelled “Adverts based on my preferences” and click “edit”.

5. Finally, on the section that appears click “Visit Advert Preferences”view-adpref

Voila, a page full of all the things Facebook is telling advertisers you’re interested in! So what did you get? I got Rotisserie Chicken, David Bowie, Waterproof Clothing and Theme Parks (an incredible day out) – which admittedly I do have an interest in.

While I’m yet to see ads specifically about Rotisserie Chicken, my interests in “Music festivals” explains why I regularly see ads for portable phone chargers and T in the Park. And my interests in “time management” explain why I keep seeing ads about productivity tools.

So go on, take a look!

Screenshot 2016-08-04 10.17.38

 

Win a £50 Amazon Gift Voucher! Website Launch Competition.

Attention all freelancers, entrepreneurs, creatives, and homeworkers. To celebrate the launch of our new website www.kingsfordoffice.com we are giving away a £50 Amazon gift voucher! To be in with a chance of winning follow the steps below…

If you’re on Twitter

  1. Follow @KingsfordClub.
  2. Retweet our competition tweet.

 

If you’re on Facebook

  1. Like our Facebook page.
  2. Share our competition post.

 

If you’re on LinkedIn

  1. Follow us on LinkedIn
  2. Share our competition post.

That’s all you have to do, and you will be in the running to win a £50 Amazon Voucher. If you are on all three social networks, then why not enter on all three platforms and triple your chances of winning! The competition ends at 11:59pm on Sunday 14th August.

Best of Luck!

 

 


Terms & Conditions

1. To enter you must: Follow the instructions given above.
2. Entries can only be made once by each person with one Twitter, Facebook, or LinkedIn profile. Multiple or third party entries will not be accepted, but one person can enter the competition on each of the social media platforms.
3. Entries into the competition can be made between 9:30am on 2nd August 2016 and 11:59pm on 14th August 2016 inclusive. Entries received after this date will not be entered into the competition.
4. This competition is open to all residents of the United Kingdom age 18 years and over, excluding employees of Kingsford Office Ltd and Kingsford Estates Ltd, their families, agents or anyone else connected with the competition.
5. There is one prize to be won: an Amazon £50 Gift Voucher.
6. The prize is not transferrable and there is no cash alternative.
7. There will be 1 winner and they will be chosen by the Kingsford Office Social Media team. Kingsford Office’s decision on all matters relating to the competition is final and binding. No correspondence can be entered into.
8. The winner will be contacted by Wednesday 17th August 2016. The winner must provide their contact details for the prize to be sent out to them.  If the contact details are not received within 7 days the prize will be offered to the next chosen entrant(s).
9. Kingsford Office Ltd reserves the right to withdraw the entry, terminate the competition or declare void any entry in the event of actual fraud in its sole opinion.
10. No responsibility is accepted for entries that may be lost or delayed in transmission.
11. The Promoter is Kingsford Office Ltd, 26 Dublin Street, Edinburgh, EH3 6NN.
12. Entry into the competition is deemed acceptance of these terms and conditions.
13. By submitting your contact details in connection with your entry you agree that Kingsford Office Ltd and its third party service providers may use your details to contact you about your entry.
14. The winners’ details, name and county of residence will be available from the promoter by sending an e-mail to info@kingsfordoffice.com or via Direct Message on Twitter, Facebook, or LinkedIn.

 

 

The Hard Work Delusion

The amount of businesspeople who think that ‘I worked hard and I made it’ means ‘you will make it if you work hard too’ is astounding.

You see it all the time in articles, blogs, and interviews – wealthy businesspeople claiming that the reason they have so much money is their work ethic, whilst ignoring the role that natural talent, opportunity, and blind luck inevitably played in their success. A millionaire telling you to work as hard as they did in order to become successful is like a lottery winner telling you to buy as many tickets as they did in order to win the Powerball. You have to buy tickets to be in with a shot, but it’s nowhere near being a guarantee.

You might have heard of the 10,000-hour rule. It was made famous by Malcolm Gladwell in his book, Outliers, and claims that it takes roughly 10,000 hours of practice to achieve mastery in a field. Gladwell uses examples such as Bill Gates and the Beatles to argue that what sets the elite apart from the rest of the world is the amount of time and effort they put into practice. He claims that in order to become an expert, 10,000 hours is the magic number to aim for.

I do not believe that putting 10,000 hours of practice into something will make you an expert in it, and I don’t believe that what sets Bill Gates or the Beatles apart from the rest of the world is their work ethic. There are plenty of people who work hard in the world; very few have them have the talent or opportunity to succeed at the level Gladwell describes.

Successful people become successful because they work hard. Sure. But also because they are extremely talented at what they do, they are fortunate in the opportunities they are presented with, and they are intelligent in the decisions they make. Put it this way, there are thousands of people who work just as hard as Bill Gates, the reason they don’t run multi-billion dollar companies is because that doesn’t match their their skillset. Equally, there are people who practice the guitar just as much as John Lennon or Paul McCartney but they don’t get record deals or sell out stadiums because they don’t have the talent or opportunity to do so.

Interestingly, Malcolm Gladwell acknowledged this point recently when asked about his 10,000 hours concept. On a Reddit AMA he wrote, “Practice isn’t a SUFFICIENT condition for success. I could play chess for 100 years and I’ll never be a grandmaster. The point is simply that natural ability requires a huge investment of time in order to be made manifest. Unfortunately, sometimes complex ideas get oversimplified in translation.”

The bottom line, then, is that the market doesn’t care about hard work, it cares about results. In 2009, Netflix released a 124 slide ‘culture deck’ outlining what their values are and what they expect from their employees. Slide 34 was entitled ‘Hard Work – Not Relevant’ and emphasized that the company doesn’t care about how many hours people work or how much they are in the office, and that they only care about the work that people accomplish. According to the slide, ‘Sustained B-level performance, despite “A for effort”, generates a generous severance package, with respect’. The ‘culture deck’ was described by one commentator as ‘the most important document to come out of Silicon Valley’ as it sidestepped tired clichés and got to the heart of what employers actually expect out of their employees: Results.

What does all this mean, then, for someone who is working every-waking hour and still failing to achieve?

Firstly, it means Recognizing that your hard work doesn’t count for anything. The market doesn’t care about how hard you work, it cares about the results you get. Assuming that you are owed recognition for your effort is a sure-fire way to lose. Secondly, it means reconsidering what you are working towards. It is crazy to me that ‘creating the next Facebook’ or ‘becoming a millionaire’ has become the benchmark of business ‘success’. You wouldn’t start going to the driving range with the expectation of becoming as good as Tiger Woods, so why is being the next Mark Zuckerberg seen to be such a realistic target. Of course it is good to be ambitious, but maybe it’s time to start defining success based on yourself, and not compared to others with entirely different abilities/opportunities. Finally, it means spending less time focusing on things you are not good at, and more time focusing on things you are. If you are running a business you have the luxury at surrounding yourself with people that can make up for your weaknesses; your hard work will get many more results when you play to your strengths.

This article is not meant to be pessimistic, it’s not meant to stop people from pursuing their ambitions, it is simply an attempt to reframe the discussion surrounding success. The majority of businesses fail within their first 5 years – I guarantee that for the vast majority of these failures, hard work was not the issue. People spend every waking hour and every penny in their savings trying to save their businesses but still fail, and millionaires band around clichés like ‘the harder I work the luckier I get’ – give me a break.

Hard work is vital if you want to be successful, clearly it is, but it is no guarantee. The unfortunate truth is that you can work as hard as you physically can, but without a certain amount of natural talent and luck, there’s a good chance you’ll still fail.

Six Business People you Should Definitely be Following on Twitter

Here are six businesspeople that we think are worth following on Twitter…

1. Gary Vaynerchuk

@GaryVee

Tweets: 143K, Followers: 1.29M

After leaving college, Gary Vaynerchuk took over his family wine business and grew it from a $3m to a $60m company in under 5 years. Now he runs VaynerMedia, a highly successful digital marketing agency based in New York and is also a prolific investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, and Uber. As well as using his twitter to share the mountains of great content he and his team at VaynerMedia create (including his two highly popular YouTube shows; The #AskGaryVee Show, and DailyVee), Vaynerchuk makes a remarkable effort to engage individually with his followers, answering their questions and responding to their comments. A true master of digital marketing and social media, Gary Vaynerchuk is definitely worth a follow.

2. Seth Godin

@ThisIsSethsBlog

Tweets: 3K, Followers: 550K

Seth Godin is an American author, entrepreneur, marketer, and public speaker. Most famous for books such as ‘All Marketers are Liars’, and TED Talks such as ‘How to get ideas to spread’. Godin one of the most influential thought leaders in advertising and marketing. He uses his twitter to share his blog posts (usually brief, perceptive, and witty observations on business or life). Godin always brings insight and value to the table and is a must-follow for anyone interested in marketing or indeed business in general.

3. Ali Brown

@AliBrown

Tweets: 12.2K, Followers: 78.2K

Ali Brown runs an entrepreneurial empire. From being a young ad exec with less than $20 in the bank, Brown has become an entrepreneurial guru worth millions. Her company Ali International LLC helps women who want to become entrepreneurs and in 2009 was ranked on the Inc. 500 list of fastest growing companies. Forbes named Brown as the No.1 woman for entrepreneurs to follow on twitter. Amongst the occasional inspirational quote, Brown tweets useful direct advice to her followers, she also shares lots of great content from other prominent businesswomen and female entrepreneurs.

4. Richard Branson

@richardbranson

Tweets: 12.5K, Followers: 7.86M

One of Britain’s most high-profile billionaires, Richard Branson made his money to a number of businesses under his ‘Virgin’ brand. Though still running his business Empire, Branson famously spends much of his time following such pursuits as hot air, mountain-climbing, kite surfing, and round-the-world sailing. On his twitter you can expect to find plenty of interesting and useful business content, as well as an insight into the life of this eccentric tycoon.

5. Arianna Huffington

@Ariannahuff

Tweets: 31.7K, Followers: 2.34M

Arianna Huffington is an author, columnist, and founder of the online news and blog network, the Huffington Post. Huffington uses her twitter feed to share her pick of stories, blogs, and opinion pieces from ‘HuffPo’, as well as raising awareness for social causes and charities that she supports. Following Huffington on twitter gives a great insight into the mind of one of the most influential women in the world.

6. Elon Musk

@elonmusk

Tweets: 2K, Followers: 4.3M

Elon Musk is the founder and CEO of Tesla Motors, producer of the world’s first fully electric sports car. Of course, as Musk is famous for his technological innovations, by following him you will learn much about cutting edge tech and business. All of that aside however, Musk is worth following just to see what weird and wonderful side-projects he is currently throwing millions of dollars at.

Six Business Accounts you Should Definitely be Following on Twitter

Here are a six twitter accounts from the world of business, finance, and entrepreneurship, that we think you should definitely be following on twitter…

 

1. Bloomberg

@Business

Tweets: 156K, Followers: 3.24M

With the twitter handle @business, Bloomberg seems like the most obvious place to start this list. The self-appointed ‘first word in business news’, Bloomberg is a must-follow. With a global outlook and articles on business, economics, and politics, if there is something worth knowing about business or current affairs, you will find it on Bloomberg.

 

2. BBC Business

@BBCBusiness

Tweets: 80.2K, Followers: 1.79M

This pick is a no-brainer really. The BBC are renowned for their to-the-minute updates, and insightful content. As well as posting live news-stories, articles, and opinion pieces, BBC Business regularly retweets content from their global network of ‘in-the-field’ journalists to give you a unique perspective on the day’s headlines.

 

3. Entrepreneur

@Entrepreneur

Tweets: 95.2K, Followers: 2.38M

Entrepreneur is a magazine that has been going since 1973. As its name suggests, the magazine publishes news stories and articles about entrepreneurship and small businesses. Entrepreneur posts a considerable amount on their twitter page, usually around three to five articles per hour, so you will never be short of stuff to read. It’s content is high quality too, covering all aspects of business including marketing, sales, finance, negotiation, and leadership. With really interesting content, pumped out at a staggering rate, Entrepreneur is an account that you should definitely be following.

 

4. Inc.

@Inc

Tweets: 142K, Followers 1.7M

Inc. is an American magazine, founded in 1979, that focuses on growing companies. Every year the magazine publishes an annual list of the 500 fastest growing private companies in the U.S. – the ‘Inc. 500.’ Inc. has been on twitter since 2008, and since then has become a major force, gaining nearly 2 million followers. Although twitter is the best place to keep up to date on their content, if you visit their website, www.entrepreneur.com, they have organised their vast array of articles based on keywords such as ‘innovation’, ‘leadership’, and ‘technology’.

 

5. Forbes

@Forbes

Tweets: 137K, Followers: 9.76M

Most famous for its ‘rich-list’, Forbes has made this list due to its established reputation and incredibly diverse content. If you follow you Forbes you can expect regular updates on finance, industry, marketing, and investing, as well as interesting insights into fields such as technology, communication, science, and law. Forbes is a great resource, it’s 10 million followers can’t all be wrong.

 

 

6. Guardian Small Business

@GdnSmallBiz

Tweets: 26.4K, Followers: 36.7K

The newest addition to this list, and the only one with fewer than one million followers, the Guardian’s small business page is a really valuable tool from SMEs, offering advice and tips to small business leaders as well as current affairs and opinion pieces. The Guardian’s content is concise, straightforward, and easily digestible – there’s something for everyone.

Staying Healthy in the Office: a Morning With Our Property Manager

Here at Kingsford business club we think that health and fitness is very important. We firmly believe that if our members are fit and healthy, they are more likely to be productive, successful, and happy. For this reason we try to contribute to their health and wellbeing as much as we can.

Nobody epitomises our commitment to health more than out Property Manager, Rebecca. A self-proclaimed health nut, Rebecca is a keen runner and can rarely be seen without her trusty protein shaker. With a full-time job at Kingsford, how does Rebecca keep up her healthy lifestyle? We took a peek into her morning routine to find out.

Rebecca starts the day with a healthy breakfast. As she is usually the first person in the office, breakfast is important to give Rebecca energy to get her through her busy day. Normally Rebecca tucks into the complimentary fresh fruit and muesli provided at 26 Dublin Street often grabbing a cup of tea or coffee if she has a particularly long day ahead.

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After breakfast, it’s time to get to work. Rebecca enjoys checking her emails whilst standing at the window. This lets her soak up the summer sun as well as stretching her legs. Scientific studies show that standing desks improve physical, metabolic, and even mental health. Standing more and sitting less is an easy habit to learn, and one that can help you avoid a sedentary office lifestyle.

R2

After checking her emails, Rebecca does take a seat. It is time to really get some work done. Rebecca says that taking small breaks whilst she is working helps her stay productive, and she makes sure to stretch whenever she begins to feel tired or stressed. Stretching is proven to reduce back pain and increase your heart rate. By stretching regularly Rebecca makes sure she is fresh and productive, ready to face whatever challenges may come at her.

R3

When lunchtime comes, Rebecca is always sure to get out and go for a walk. As most people spend the majority of their time in an office, it is important to get outdoors whenever you can. Getting some fresh air is great for your immune system, it has been shown to decrease stress and increase happiness, and it will give you some much-needed energy for the rest of the day. One of Rebecca’s favourite places to spend her lunchtimes is in the gorgeous Queen Street Gardens. Just a stones throw from the office, it is perfect to relax, take a break from work, and enjoy some peace and quiet whilst grabbing a bite to eat.

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It can be tough sometimes to balance a busy workday with a healthy lifestyle. Not all of us have the time, will-power, or energy to run marathons or go to the gym 3 times a week, but by implementing a few of Rebecca’s simple habits can have a fantastic effect on your health and wellbeing. By investing just a small amount of time every day to being healthy, not only will you feel better, but you will be more productive, and happier too.